Document Type

Thesis

Date of Award

2025

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Advisor

Dr. Michelle Van Maanen

Abstract

The increased proliferation of misinformation and disinformation has been a cause for concern in the 21st century, as it has had significant repercussions on societal systems and the overall livelihood of individuals. Additionally, a 2016 study revealed that 84% of the American respondents are confident in their ability to detect misinformation and disinformation, while 64% believed that misinformation and disinformation made others confused about current affairs and events (Barthel et al., 2016). These results confirm that some people are not cognizant of the effects of media messages on themselves, but on others (TPE). Due to this implied ignorance, the spread of misinformation and disinformation increases. Therefore, this study was aimed at analyzing people’s perceptions about the effects of misinformation and disinformation on others. It analyzed individuals’ perceived ability to detect misinformation and disinformation. It also assessed the effect that TPE had on people’s likelihood of sharing misinformation and disinformation. Additionally, this research also assessed whether an individual’s level of TPE will influence their chances of supporting corrective actions to combat the propagation of misinformation and disinformation. The findings showed that as people’s perceived beliefs about the effects of misinformation and disinformation on others increased, an individual’s ability to detect such messages will decrease. The results also showed that the warning type (flagging, inoculation) had no effect on an individuals’ level of TPE. This study has both theoretical and practical implications for researchers, Journalists and members of the democratic system. Future directions and suggestions for future researchers are also highlighted.

Subject Categories

Mass Communication

Keywords

third person effect (TPE), misinformation, disinformation, flagging, inoculation

Number of Pages

101

Publisher

University of South Dakota

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