Document Type


Publication Date

Fall 2022


retail pull, pull factor, retail trade, South Dakota


Business Analytics | Entrepreneurial and Small Business Operations | Growth and Development | Marketing | Regional Economics | Sales and Merchandising | Tourism and Travel


This paper provides an analysis of retail sales and retail trade in the state of South Dakota for the years 2012 to 2021. This analysis will provide valuable information to community leaders in the cities and towns of South Dakota. Along with measures such as unemployment and inflation, Retail Pull (RP) provides a measure of community’s economic health. For example, retail is often the largest employer in a city, particularly the smaller communities of South Dakota, and a robust retail sector provides a tax base to support community services. Thus, the economic health of the community depends on the viability of its retail sector.



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