Year Graduated: 2018
Shelby Arment is a senior graphic design major from Aberdeen, SD. She was interested in computers, technology, and art at a very young age. She grew up around dirt track racing; which is basically moving billboards and design. She came into college undecided but immediately found a love for graphic design after the first class. Shelby’s future plans after graduating from USD are moving back to Aberdeen and continue to pursue graphic design.
Showtime Racing is a business branding for a dirt track racing team. The business’ branding includes logo, stationary, car wrap, and promotional items. The exploration of branding a dirt track racing team is one that has little history. Most dirt track racing teams may only have a number and name, if that. Dirt track racing includes some interesting components including a car wrap design. With so many types and classes of cars I chose the more dynamically shaped modified. The relationship of a car wrap design from web to print to race car is a tricky relationship. Even though I didn't print the wrap full scale you can still hopefully get a sense of how it would look in real life and full scale. I hope this can bring branding to dirt track racing and dirt track racing to people.