IdeaFest
 

Document Type

Poster

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Publication Date

4-2021

Keywords

Marginalized groups, Animated Media

Abstract

Marginalized groups have historically gone unrepresented or misrepresented in mainstream media. As research demonstrates that familiarity affects attraction and marginalized groups have influential power, media companies are readjusting how they approach diversity and representation. This study explores that concept within the framework of animated content using a survey to measure participants’ expectations and viewing experiences. Specifically, it addresses marginalized group members’ interest in the 2021 film Raya and the Last Dragon as compared to their interest in prior animated releases Frozen II and Soul, as well as how that interest correlates with perceived accuracy of representation. Through this, insight on how the growing presence of diversity in animated media may increase the number of marginalized people interested in said media will be gained.

First Advisor

Gabrielle Strouse

Research Area

School of Education

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