Marketing Collaboration: An Ethnographic Study Analyzing the Function of a Writing Center

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English Language and Literature


This ethnographic study focuses on an attempt to answer two questions connected with institutions of writing on college campuses. The first of these inquiries is how a writing center and its services differ from that of the traditional classroom, and secondly, how an understanding of these differences can be used to better market a writing center and its services to educators and students. In order to explore and begin to understand these questions, I conducted ethnographic work at the University of South Dakota (USD) in both their writing center and classrooms. Here, I focused specifically on the population of writers who had recently attended the center to utilize its services, as well as consultants and graduate students working at the center and teaching classes within the university. By doing so, this ethnography illustrates how the information founded in this study contributes to the broader discussion of the value of the writing center within academia.

First Advisor

Michelle Rogge-Gannon

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