Date of Award
Spring 5-30-2026
Document Type
Honors Thesis
Department/Major
Health Science
Additional Department
Health Science
First Advisor
Wynette Mockler
Second Advisor
Isaiah Cohen
Third Advisor
Charles Lubbers
Keywords
Social media influencers, Gen Z, health behaviors, trust, health perceptions, online health information
Subject Categories
Medicine and Health Sciences | Other Public Health | Public Health
Abstract
Social media plays a defining role in the daily lives of Gen Z, influencing how people communicate, access information, and make decisions. More than a form of entertainment, social media is a powerful source that shapes identity, perceptions, and behaviors. As the first generation to grow up fully immersed in a digital world, Gen Z is uniquely impacted by the content and interactions that occur on social media platforms. Within this digital landscape, social media influencers have emerged as powerful figures. These individuals use large online platforms to promote lifestyles, products, and behaviors. Influencers often have the ability to shape trends, opinions, and even health-related behaviors among their audiences. Using a review of current literature and a survey of Gen Z individuals, this study explores the impact that social media influencers have on the health behaviors and perceptions of this generation. Findings from this study suggest that while healthcare professionals remain the most trusted source of health information, social media influencers still play a role in shaping certain health behaviors among Gen Z. Understanding how social media influencers affect health-related perceptions and behaviors is critical for public health professionals, educators, and policymakers seeking to promote healthier and safer digital environments for younger populations.
Recommended Citation
Stelling, Abigail; Mockler, Wynette; Cohen, Isaiah; and Lubbers, Charles, "Navigating trust: The impact of social media influencers on Gen Z health behaviors" (2026). Honors Thesis. 435.
https://red.library.usd.edu/honors-thesis/435