Date of Award

2025

Document Type

Article

Department

Business

Keywords

Adaptive Pricing, Information Uncertainty, Bayesian Learning, Dynamic Pricing, Market Efficiency

Subject Categories

Business Analytics

Abstract

This paper investigates adaptive pricing strategies under conditions of information uncertainty. Using a Bayesian learning framework, we model dynamic pricing decisions and assess performance under varying market conditions. The results demonstrate that adaptive pricing outperforms static pricing in terms of expected revenue and market efficiency.

DOI

10.70657/jdej-2mnv

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