Author ORCID Identifier

https://orcid.org/0009-0005-5782-2835

Document Type

Thesis

Date of Award

2026

Degree Name

Master of Fine Arts (MFA)

Department

Communication Studies

First Advisor

Dominc DM Manthey

Abstract

Our changing awareness of time and memory can generate feelings of nostalgia that impact perceptions of the past, present, and future. Nostalgia should not be described as inherently good or bad. In certain contexts, nostalgia can be used as a positive or negative tool to convey values, arguments, and reactions to the past that are much more than simply appealing to feelings of longing. In this thesis, I examine how nostalgic rhetoric is used to convince individuals of various ideas surrounding memory, culture, and politics. In particular, I identify and describe three modes of nostalgic rhetoric: gratification, denial, and subversion. I use these modes to analyze the television series Twin Peaks and the 2024 Republican Convention (RNC), which both rely on nostalgia in different ways. Twin Peaks is an acclaimed series that subverts television conventions and plays with the nostalgic expectations of its audience to deliver an experience that serves as a commentary on both the media industry and nostalgia. The 2024 RNC shows how nostalgia can be used within politics to bolster a campaign’s message. The convention was host to various outlets that reveal the power of nostalgia upon a political party to craft the sense of a future that requires regenerating the past. The results of my study show how nostalgia can be utilized in diverse rhetorical arguments, appeals, and narratives. While there are myriad sources to pull nostalgic content from, these two potent texts offer a broad understanding of how this type of messaging can be used and abused. Examining nostalgic rhetoric and identifying key components, such as context and author, leads to a clearer understanding of how public memory can be used to express ideas about the past, present, and future.

Subject Categories

Communication | Fine Arts

Keywords

Authentic, Communication Studies, Media, Nostalgia, Politics

Number of Pages

109

Publisher

University of South Dakota

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